Beyond the roadmap: celebrating Canada’s 2026 unsung heroes
Traveling by bus is a unique way to see the world, offering a front-row seat to landscapes you might otherwise miss.
Busbud Team
Blog
News, product updates, and perspectives from the team building the operating system for ground transportation.
- Traveler awards
- Ground travel market trends & insights
Why transit agencies are launching reservation-based mobility services
Public transportation is an essential service for large and small cities alike. The foundation for public transit is having the ability to purchase and pay for a ticket or pass, knowing your bus or train schedule, boarding efficiently and being able to utilize your selected transportation in a safe, accessible manner. For years, the foundation
Terra Mobility team
- Tech & digital transformation
Intercity bus technology: smarter commercial software takes the wheel
Only a fraction of intercity bus inventory is digitized despite a $1.6 trillion global travel market. Consolidating booking, pricing, and communications onto one commercial stack is closing the gap.
Terra Mobility Team
- Traveler awards
Canada’s top bus companies of 2025, as rated by Busbud travelers
There’s never been a better time to explore Canada’s stunning landscapes, vibrant cities, and cultural gems—and Canadians seem to agree!
Busbud Team
- Traveler awards
Busbud announces the top bus companies in Canada and the US
Every year, millions of travellers turn to Busbud to find their way around the world. They don’t just share their love for the road and for exploring new places, but they also love sharing their…
Busbud Team
- AI
3 ways ground transportation can benefit from AI
From real-time fleet monitoring to demand forecasting and dynamic pricing, AI is helping intercity bus and rail operators shed legacy tech constraints and run more profitable networks.
Terra Mobility Team
- AI
AI-powered revenue management transforms ground transportation
Airlines and hotels have run dynamic, AI-driven revenue management for decades. Ground transportation is finally catching up — and operators adopting it are seeing double-digit revenue gains.
Terra Mobility Team
- Events & conferences
Driving forward: Terra Mobility making waves at industry events in Guatemala City and Las Vegas
Busbud, a digital travel marketplace, and Betterez (now part of Terra Mobility), a platform for sales and operations management, recently participated in Bus & Coach Industry events in Guatemala City, Guatemala and Las Vegas, USA. Both Busbud and Betterez businesses were founded in 2011 and from that point have had a spirit of giving back
Terra Mobility team
- Events & conferences
Terra Mobility exhibits at expo foro 2024 as part of continued Mexico expansion
At Betterez (now part of Terra Mobility), we were thrilled to participate in Expo Foro Canapat 2024, held in Mexico City from February 28th to March 1st. This biennial event brought together Bus industry leaders and enthusiasts from across the globe, offering us an invaluable opportunity to showcase our commitment to the ground travel
Terra Mobility team
- Revenue, sales & marketing
Boosting revenue with ancillary services: TerraOS expansion in Peru
Ancillary revenues are a dynamic aspect of the transportation industry, offering significant growth potential. While well-established in various transportation sectors, bus operators are only now beginning to explore and discover the possibilities. In this blog, we delve into the strategies and opportunities presented by Betterez (now part of Terra Mobility), a leading platform provider, with a particular focus on our
Terra Mobility team
- Revenue, sales & marketing
Revving up revenue: how innovative software solutions can help bus operators drive new business
At Betterez (now part of Terra Mobility), our passion for Bus & Motorcoach as a more widely used mode of travel keeps growing. Bus travel is green, safe, and cost-effective. Inter-city travel gets the bulk of the press, as it probably should, given for example its high positive impact on the reduction of carbon footprints for individual travelers. But there
Terra Mobility team
- Events & conferences
Terra Mobility participates in Trailways, ABA Marketplace and Busworld
As Bus and Motorcoach industry veterans know in North America, January and February of every year is “conference time.” This year Betterez (now part of Terra Mobility), the global leader in Bus & Coach sales and inventory management platform, participated in the Trailways conference in Orlando, Florida, and American Bus Association Marketplace and Busworld North America, co-located in Detroit,
Terra Mobility team