Press Release: MOBILITY ADO, a global leader in ground mobility headquartered in Mexico City goes live with the TerraOS (formerly Betterez) sales and inventory management platform for their operations in Guatemala, advancing the company’s M&A strategy and sales system standardization.
TerraOS, a Toronto-based travel technology platform reinventing sales, and inventory management in the Bus & Coach industry announced today their latest Inventory Management System (IMS) platform “go live” with MOBILITY ADO, Central America at the Guatemala national brand, Autobuses Cristobal Colon.

“Mutual trust and strong relationships are important in our Bus industry. Betterez (now part of Terra Mobility) took the time to meet with and understand the MOBILITY ADO culture and way-of-working over the past several years.”
“As a result of the pandemic of the past two years, the mobility industry wants more innovation than ever before. As travel picks up again, bus carriers are also seeking cost-effective, stable, and well-supported solutions, as well as innovative technology,” added Mr. Shalit. “Terra Mobility provides this strategic balance to MOBILITY ADO, as we strive every day to innovate for our 50+ global customers in areas of sales, customer experience, marketing, loyalty, operations, pricing, reporting, and more; our Artificial Intelligence-based auto-scaling infrastructure keeps costs low and our world-class monitoring and support centers keep our customers up and running 24x7x365.”
“Integration of these organizations requires a balance between standardization of business processes and system autonomy while allowing for a degree of innovation. We felt that Terra Mobility was the best partner for us to execute our continued M&A strategy.”

MOBILITY ADO is improving how people move globally, and TerraOS is changing how Bus & Coach companies innovate sales, customer experience, finance, and operations. The two companies have engaged in a multi-year agreement for the use of the TerraOS platform. They are looking forward to advancing together to more countries and new MOBILITY ADO companies.
About MOBILITY ADO: Founded in 1939 in Mexico, MOBILITY ADO continues its mission to improve the quality of life through mobility. The company has expert experience in numerous modes of travel and transportation as well as provides integrated mobility solutions. Today MOBILITY ADO has a presence in Europe and the Americas, has more than 10,000 buses, and more than 23,000 team members, and continues to give back to the communities where they operate through programs such as Fundacion ADO https://www.fundacionado.org/
